产品故事

INTRODUCTION

•     现代社会,几乎人人都离不开电子设备,日均十几个小时的使用时间,眼睛早已不堪重负,眼干眼涩成为每个打工人司空见惯的症状,每年更有大量的儿童早早戴上眼镜。而市面上流行的眼药水,包含防腐剂和刺激性成分,如果未遵循医嘱使用,极易造成更严重的后果。因此,亟需科学的方式缓解眼部疲劳。

•     本次设计的目标用户是学生、白领等长期用眼、且生活节奏较快的人群。常规的眼部护理产品,通常需要蒙住眼睛20-30分钟。大多数人常常因为难以挤出固定时间,而无法坚持使用。因此,本次设计以不影响正常生活为出发点,在眼罩正面设计了大面积的透明视窗,用户在使用中,可以同步完成工作、学习,简便高效;产品采用流线型设计,与系列名称“梭子鱼”呼应,体现出便捷、高效的定位;产品整体没有过多的装饰件,将成本集中于功能部件上,既降低了成本,利于推广,也更加满足不同年龄、身份的用户使用。

•     但与此同时,大视窗+透明件的设计,给结构设计带来了挑战。设计师以滑雪镜为灵感,设计了多层框架+药盒的构成:既满足了大视窗观看的需求,又增加了药盒的表面积,将药物的作用发挥到最大。

•     In modern society, almost no one can live without electronic equipment. The eyes are overloaded by gazing at the screens of all kinds over a dozen hours every day. Dry eyes have been a common symptom for every wage earner. More and more children wear glasses every year. However, popular eyedrops in the market contain preservatives and irritating ingredients, which are easy to cause serious consequences if medical advice is well followed. Therefore, scientific ways to relieve eye strain are in urgent needs.

•     The target users of this product are students, white-collar workers and others who use their eyes for a long time and live at a fast pace. Regular eye care products require 20-30 minutes of blindfold, but most people have to give up as they can hardly squeeze their time for the regular treatment. Therefore, the design of the blinder is based on use without interfering daily life with a large area of transparent widow. It is so convenient and efficient that the user can wear it at work and study. The product is in streamline design, echoing the name of the series---“Barracuda”---and reflecting the positioning of convenience and high-efficiency. There are not too many decorations on the whole product, and the costs are concentrated on the functional parts, conducive to promotion with low costs and also meeting the needs of different ages and identities.

•     Nevertheless, large window + transparency brought challenge to the structure design. The designer took inspiration from ski goggles, giving a solution of multi-layer frame + medicine box to meet the requirements of a large window with a large area of drug dosing and maximizing the effects of the drug.


 服务内容        设计研究  造型设计  平面设计
SERVISE      Style Design , Rearch Design , Graphic Design




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