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产品故事 |
INTRODUCTION |
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• 在新能源产品异军突起的当下，虽然其对传统汽油静音变频发电机行业带来了一定的冲击，但也提供了一些值得借鉴的思路。新能源产品智能、科技、精致、轻巧，而传统汽油产品专业、可靠、粗犷、强劲。考虑到GR2300is主要定位于家庭户外娱乐所用，轻松、愉悦的属性必不可少，因此我们制定了全新的设计策略：即保持专业、可靠的基调，同时融入消费品和家用品的设计元素及气质，寻找介于新能源产品和传统产品之间，但稍偏向于前者的定位。 • 产品整体呈极简风，主形体端庄、方正，曲面转折柔和、规律。再搭配白灰色调，营造出清雅、柔和的氛围。中性的气质结合中庸的设计元素，再点缀精致的细节，使产品高度契合家用属性，具备广泛的可接受度。 |
• The sudden rise of new energy products has brought a certain impact on the traditional gasoline silent VF generator industry, but it also provides some ideas worth learning. New energy products are more intelligent, more scientific, more delicate and more dexterous, while traditional fuel generators are more professional, more reliable, rougher and more powerful. In considering the positioning for family and outdoor use, easiness and delightfulness will be the inevitable attributes. Therefore, we made a whole new design strategy---on the basis of profession and reliability, adding elements and quality of consumption and housewares to seek for the positioning in between or preferring to the former. • The solution of the product comes out to make it austere in whole with a demure and square main body of gentle curved and regular surfaces, with the hue of white and gray, building a refined and mellow atmosphere. The design, with the elements of neutral temperament, moderation and delicate details, makes the product highly corresponding to the attribute of housewares and of wide acceptance. |
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服务内容 设计研究 造型设计 平面设计 |
SERVISE Style Design , Rearch Design , Graphic Design |
